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17. 4 Key Factors Marketers Need to Understand About Customers | Fashion Movement, Part 3
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Episode 17. There are two different celebrations this month:
- π©πΎBlack History Month π₯β¬π©
- π©π½βπ«CTE Monthπ¨πΎβππ©πΎβπ¨π§πΎβπΌπ§πΎβπ³πππ πΎ .
I'm going to be celebrating those all February. And guess what? We have an extra day in February this year. So happy birthday to those who are leap year babies.
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π₯β¬π© I just want to give a little black history here. So as I was doing some research, I came across information about the first known black educator. Her name is Susan King Taylor. She was the first black teacher to teach openly in a school for former slaves. She was born as a slave on a plantation in Georgia, and later lived with her grandmother, who was influential in her education. So that's just a little tidbit and a nod to Black History Month. π₯β¬π©
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Today's episode focuses on the third part of the three part series of the Fashion Movement. It is called Environmental Factors. There are four factors that influence fashion:
- market segmentation,
- economic environment,
- sociological environment, and
- psychological environment.
Be sure to listen to the other 2 episodes about the Fashion Movement:
- Episode 14 - Fashion Cycle, part one,
- Episode 16 - Fashion Theories, part two
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RESOURCE
Every time YOU buy a fashion item, YOU are impacted by, influenced by, or participating in the movement of fashion. It's very key that fashion industry personnel understand the movement of fashion in order to effectively forecast trends; inform all industry levels; and sell to consumers.
This Fashion Movement Bundle encompasses 3 concepts:
- Fashion Cycle - 2 activities
- Fashion Theories - 2 activities
- Environmental Factors - 1 project
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CTE Month is coming up next month.
I'm celebrating by having a weekly GIVEAWAY each Friday in February.
Signup to have your name entered for FREE fashion marketing resources.π€©
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Visit my website for marketing education curriculum, Marketing EdVenture.
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