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28 - The Ultimate Guide to Navigating the Shift from Sales-Led to Product-Led Growth with Dealfront's Vincent Jong
Manage episode 429238169 series 3545912
Konten disediakan oleh Thomas Watkins. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh Thomas Watkins atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.
Your host, Thomas Watkins, talks with the VP of Product of Dealfront, Vincent Jong. Vincent emphasized the importance of a fundamental mindset shift when moving from a sales-led approach to a product-led approach. In a sales-led company, product usage data often exists but is not integrated into the go-to-market strategy. In contrast, a product-led approach places product usage data at the core of decision-making processes.
To integrate product usage data, ensure that it's not siloed but actively used to inform marketing, sales, and product development strategies. Adopting a customer-centric approach involves shifting the focus from pushing sales to understanding and enhancing the customer experience through the product.
Learn more about Vincent's work HERE.
Connect with Vincent on LinkedIn HERE.
Think you'd be a great guest on the show? Apply HERE.
Learn more about Thomas's work at 3Leaf HERE.
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