Social Media’s Impact on Talent Acquisition and Company Culture

Reimagine Now

This week on Pontoon’s Reimagine Now podcast Shannon Robertson, Director of Strategic Insights at Pontoon, speaks with Brandon Mina, CEO of Xemoto Media, and Vanessa Garro-Peeters, Vice President of Customer and Partner Success. Shannon, Vanessa, and Brandon discuss the impact of influencer marketing on talent acquisition and recruitment. They highlight how companies are using social media platforms to curate their public personas and attract top talent. Influencer marketing is no longer just about product promotion but also about shaping employer branding and company culture. By partnering with influencers, companies can showcase their authenticity and create a sense of belonging for potential employees. Listen as Shannon, Vanessa, and Brandon share how companies can navigate ethical considerations and ensure transparency when working with influencers.

Quotes

• “I think ultimately we're seeing a strategic shift where recruitment is synonymous with brand building. Companies are curating their public personas on social platforms, ensuring that their mission and culture resonate with a much broader audience. And this isn't just about tapping into a talent pool. It's really about creating an aspirational brand that top talent naturally gravitates towards.” -Brandon Mina [02:01]
• “I think social media has done a phenomenal job at giving a voice to minority groups that otherwise wouldn't be seen or heard. I think that there is visibility for companies. So it's not just we say that we have a mission, let's see it. Let's see the people who are representing your company and so they have to fulfill those mission statements.” -Vanessa Garro-Peeters [15:07]

Key Topics

• Influencer marketing is reshaping talent acquisition and recruitment by creating aspirational brands that attract top talent.
• Companies can use influencers to showcase their authenticity and create a sense of belonging for potential employees.
• Influencer marketing is transforming traditional onboarding and training processes, making them more interactive and relatable.
• Influencer marketing plays a crucial role in promoting diversity, equity, and inclusion within organizations.
• Companies must navigate ethical considerations and ensure transparency when working with influencers.

Timestamps

[02:01] Influencer marketing's impact on talent acquisition and recruitment

[06:43] Future trends in influencer marketing for HR professionals

[09:24] Leveraging influencer trends to enhance human capital development

[12:57] Using social media to authentically represent skills and talents

[15:07] Influencer marketing and diversity, equity, and inclusion

[21:41] Impact of social media on workplace culture and communication

[24:03] Navigating different generations' use of social media

[26:15] Talent acquisition, employee advocacy, and culture

[26:44] Insights and strategies for navigating human capital in a digitalized world

Connect

Pontoon Solutions

Shannon Robertson: https://www.linkedin.com/in/shannon-elizabeth-robertson/

Brandon Mina: https://www.linkedin.com/in/brandonmina/?originalSubdomain=ca

Vanessa Garro-Peeters: https://www.linkedin.com/in/vanessajgp/

About Pontoon Solutions

Pontoon Solutions is a professional services firm that delivers people, processes, and tools to optimize workforces. Our customers can tap into our deep expertise, rich data, and high-performing technology that breaks organizational boundaries. The result is talent without limits, accurate data intelligence, agility, productivity, and cost avoidance.

Leveraging our global footprint and robust processes, we work with you to develop the right talent solution for your business and support you in achieving your strategic targets. We help businesses improve their candidate experience and drive their talent transformation, so they are ready for tomorrow's working world.