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Aligning Vision with Marketing in the Midstream Oil and Gas Sector
Manage episode 403982131 series 3555321
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In this episode, Terri welcomes Cody Johnson, CEO of SCS Technologies, a provider of measurement equipment, environmental solutions, controls, and automation solutions for the oil field's hydrocarbon, water, and refined products.
In this conversation, Cody and Terri discuss the new era of the energy sector, which intertwines carbon management with groundbreaking customer experiences. They also discuss Cody’s commitment to digitization and AI and reshaping how B2B stakeholders engage in the midstream oil and gas space. Cody also shares why aligning the vision with action is a crucial step with any company, and how it creates alignment with the company and any stakeholders.
For more information on SCS Technologies, visit: https://www.scstechglobal.com/
To connect with Terri at Marketing Refresh, visit: https://MarketingRefresh.com
Key Topics:
- Innovation within the customer experience
- The evolution of the customer experience and digital engagement strategies
- The approach to product development
- Key factors to create stakeholder alignment
- Creating accountability in outsourcing
- Setting the groundwork for marketing goals and success
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