))
CMO, Save the Children - Soft & Hard Metrics that matter in Long term Marketing Planning
Manage episode 431450068 series 3555658
Konten disediakan oleh Delve Deeper. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh Delve Deeper atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.
Today I spoke with Jennifer Roberti, CMO at Save the Children.
They are on a mission to improve the lives of children through better education, health care, and economic opportunities, as well as providing emergency aid in natural disasters, war, and other conflicts.
This episode is all about the need for marketers to have a long-term vision and the importance of taking calculated risks.
Jennifer shared with me her insights on balancing the emotional and logical aspects of marketing, she emphasised the importance of both brand engagement and practical metrics. We also discussed the similarities between finance and marketing strategies when building for the long term and delivering outstanding results.
Jennifer's philosophy revolves around building long-term relationships with diverse audience segments and continuously innovating to stay ahead of the curve. She also highlighted the personal challenges of balancing work and home life in today's fast-paced, remote work environment.
Navigating the complex landscape of marketing leadership is difficult. It requires you to drive meaningful engagement for your organization for the long and short term.
From Delve Deeper, this is Narrow Lanes.
9 episode
Bagikan
