Generative AI and the Future of Search Marketing

The Digital Deep Dive With Aaron Conant

Udayan Bose is the Founder and CEO of NetElixir, a digital marketing agency designed to help the growth of eCommerce businesses, B2B companies, and retail brands through strategic solutions and an AI-powered platform. Udayan is also the Co-founder of The Udaan Trust, a nonprofit foundation of NetElixir that supports underprivileged young women in India to pursue their education goals and build successful careers.

In this episode…

When it comes to Google searches, approximately 20% of customers venture past the first results page. Consequently, the platform has monetized that page, obstructing results and compromising brand visibility and discovery. The emergence of ChatGPT and generative AI further complicates search marketing efforts, as customers receive answers instantly. How can brands get ahead of these new developments to improve success with the technology?

According to digital marketing and AI specialist Udayan Bose, fully comprehending a new technological advancement takes two to five years. To expedite the process, he says organizations must dismantle departmental silos and encourage all team members to exchange ideas, experiment, and innovate. Although failure can be inevitable in this tumultuous landscape, this approach facilitates learning and growth. As search marketing evolves with ChatGPT, you can also input brand-specific prompts to train the software and assess your processes for future integration and automation.

NetElixir’s Founder and CEO, Udayan Bose, is Aaron Conant’s guest on this episode of The Digital Deep Dive to discuss generative AI’s impact on search marketing. Udayan also shares how experimentation and collaboration facilitate AI adaptation, the effect of conversational search on traditional search results, and his framework for navigating the evolving search ad landscape.