The Real Reason Your Offer Isn't Working – PTC 512

Podcast Talent Coach

WHY AN OFFER DOESN'T CONVERT

Dumping time and energy into a podcast that does nothing to grow your business does not make good, financial sense. The offer you present on your podcast needs to inspire people to take action. If people are't taking action, it's not your offer. It's who you're being while you're making the offer.

The solution is about your authority, not your podcast.

[Podcast Launch Workshop Details HERE.]

MY JOURNEY INTO PODCASTING

I came to podcasting from radio. My radio career started in 1988. I began coaching on-air talent and programming radio stations in 1995.

In 2009, I discovered podcasting and began helping podcasters in 2012.

I love podcasting. But it isn't about podcasting. It's about authority and relationships.

The selling process is 40% rapport and relationships. If you want to get your audience to take action, you are selling.

OFFER WITH ORIGIN

Consider Gary Vaynerchuk or Russell Brunson or Brendon Burchard.

Do they have podcasts? Yes. But they also have YouTube channels, websites, email lists, and a variety of other content platforms.

It isn't about the platform.

This is about creating relationships.

If you follow them, you know a lot about each of these guys.

Gary is from Belarus. He collected baseball cards growing up, hated school, and worked in his father's liquor store.

Gary originally started Wine Library TV and eventually wrote "Crush It". He's all about the hustle.

Russell was a wrestler and lives in Boise. It all started with his potato gun.

Brendon grew up in Montana. Went through a bad breakup before getting in his car wreck.

You know their origin stories, and it builds rapport. Can you see how your podcast can help you build relationships with your audience?

It isn't about the offer. They each have a variety of offers. This is about know, like and trust. Relationships.

YOUR OFFER WITH AUTHORITY

Attract your clients with your personality rather than chasing them with your ads. When you speak people listen because you're an authority and you have influence.

Your offer isn't the secret to your success. This is about positioning you as the “go to” expert in your niche.

Do you ever feel like you have an incredible message to share, but no one is listening? You haven't established authority yet.

When you become the authority, you are well-known and sought-after. People seek you out. Would you rather chase your leads or have them come to you?

As an authority, you build a loyal fan base full of paying customers. Not only do people pay you often, they refer you to others. Leads creating more leads.

Don't be a product looking for a buyer. It's not the offer Be a leader helping clients achieve their goals.

YOUR OFFER WITH PERSONALITY

Become an influential authority by infusing you and your story into every episode.

Many podcasters tell me they don't have a big personality. And, that's ok. You don't need a big personality. You just need an authentic personality.

Everyone has a personality and can be a storyteller.

This is a process I have refined since 1988. I've been successfully teaching people how to do it since 1995.

Over the years I have built and activated huge audiences. I build influencers.

When you know your "why", your what becomes more impactful. This is how you develop an effective offer.

You struggle to get clients, because you're spending your time chasing clients with your offer rather than attracting them with your personality.

IT ISN'T YOUR FUNNEL

Your problem isn't your offer funnel. It's you. Put in the time to build relationships. Once the well starts producing water, it will continue to flow with ease.

Attract people with who you are.

You will attract clients with your personality by building relationships. People do business with those they know, like and trust. That's the definition of rapport.

Stories build relationships.

The podcast is just the vehicle. It is secondary to your story.

The key to your success is your authority and influence. The name of the game for an offer that converts is authority.

Do you want to keep chasing clients or are you ready to stand out as the well-known authority who attracts clients into your world?

You can be a personality. Just understand it's a journey, not 6 steps to success.

YOUR SECRET WEAPON

I'm not your only solution. But, I am your secret weapon.

You can learn podcasting from a million different YouTube videos. But none of them have the experience I do.

It's not just my years of experience. It is my track record. I'm best in class.

Here are a few examples:

Name: TaVona Denise

Podcast:Conversations With TaVona Denise

Result:I recently used an episode to promote a summit I hosted. I believe the reason the summit was such a big success, was because I used the podcast to promote it.

Testimonial: What I love most about working with Erik is how organized he is. This wasn’t a haphazard, thrown-together coaching program. He showed me things in a step-by-step format. He gave me things to do before each call. He also helped me when I had my freak out moments.

Name: Scott & Holly Stoner

Podcast: Wellness Compass Podcast

Result: We hired Erik before we launched our podcast because we knew he could steer us toward success from the first episode, which is exactly what he did for us.

Testimonial: He coached us through the first six months of launching our podcast, and we will be forever grateful for his expertise and how accessible and actionable he makes his expertise. He’s also just a really good guy and a lot of fun to work with.

Name: Rick Sizemore

Podcast: The VR Workforce Podcast

Result: We’ve been able to achieve goals we never imagined possible, with top ratings in our categories in iTunes, downloads beyond our wildest dreams. And an award from a leading organization.

Testimonial:You can figure it out, but you’re going to have a lot more headaches, it’s gonna take a lot longer, and in the end probably cost more. If you want to take your podcast to the next level, call Erik K. Johnson

IMPROVE YOUR OFFER

You can continue to spend hours and hours hunting and guessing if it will work. Watching YouTube videos and downloading free .pdfs. How has that been working for you?

You've been trying to figure out how to make your podcast generate clients and revenue. I understand your challenges.

You can't dump time and energy into a podcast that does nothing to grow your business. Stop chasing the solution. Just model what works.

The first step is to have a coaching call with me to see exactly where the gaps exist in your strategy. One call and you will have a plan.

Then, you can decide which path is right for you.

Spend an hour talking with me, or spend another year struggling, experimenting and spinning your wheels only to be exactly where you are today a year from now.

If you don't have a mentor who can take your hand and walk you every step of the way, go to www.PodcastTalentCoach.com/apply, click the button and apply to have a chat with me. We will develop your plan and see how I can help and support you to achieve your podcast goals.