140. How Your Contract Can Be A Sales Took, with Sarah Fox

Full Funnel Freedom

This episode is also available on YouTube: https://youtu.be/hR_gPGCKP2w

We've all seen them. Pages and pages of barely readable text, full of legalese and jargon no one outside of lawyers understands. Why do we do this to ourselves and our sellers?

This week, we are taking ideas and insights from Sarah Fox of 500 Words about why our contracts are sabotaging the relationships between seller and buyer. Sarah emphasizes the human aspect of contracts, promoting a relational approach over a legalistic one. She advises sales leaders to view agreements as sales tools that can help convert more clients, generate additional work, and strengthen relationships.

What you'll learn:

• When do we want to start thinking about the agreements we will put in front of buyers.
• What are the most common sticking points in the agreement process.
• Why most contracts are not at all about legal, but just doing deals.

We want to hear from you!

Sales leaders: What are the challenges you are faced with? Would you like some ideas on how to solve them? Hamish will shortly be releasing our first "Listener questions" episode and we want to hear from you! What's the burning question you want an answer to? What do you think of the show? Whatever your questions, comment on social media or email us at the address below, and we will possibly add your questions to future episodes.

Please submit your questions at: https://share.hsforms.com/1bauMW6liRNKbrZR0w6FPNwbn9ta

Resources:

Sarah Fox at 500 Words - https://500words.co.uk/

The Speed of Trust: The One Thing that Changes Everything - by Stephen M. R. Covey

Connect with Hamish on LinkedIn: https://www.linkedin.com/in/hamishknox/

Meet Hamish at a Sandler Summit: https://www.hamish.sandler.com/orlando

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