Creating a Culture of Excellence with Haleigh Forbes, VP of Marketing at APEI

The Revenue-Driven CMO

In this episode of The Revenue-Driven CMO, host Chris Mechanic welcomes Haleigh Forbes, Head of Marketing and Online Experience at American Public Education, to discuss her career journey, leadership style, and strategies for building high-performance teams. Haleigh emphasizes the importance of having the right team, continuous feedback, and strategic partnerships. She also shares her experiences with managing expectations, scaling teams, and navigating complex data challenges. A notable part of the conversation includes Haleigh’s involvement with the Casey Cares Foundation, providing positive experiences for critically ill children and their families.

Takeaways:

Build Trustworthy Leadership: Cultivate leaders within your team that you can trust and who meet your expectations. They should be capable of driving new ideas and optimizations while consistently challenging the status quo.

Foster Open Communication: Prioritize transparent and honest communication within your team. Encourage regular feedback sessions to improve performance and team cohesion.

Invest in Team Growth: Focus on hiring the right people and investing in their growth. Building a strategic, performance-driven team is crucial for long-term success.

Leverage Partnerships: Identify external agencies, services, or tools that can complement your internal capabilities. Establish partnerships that bring mutual benefits and maximize the effectiveness of these relationships.

Set Clear Expectations: Clearly outline the expectations for each role within your team. Ensure that each member understands their responsibilities and the goals they need to achieve.

Promote Work-Life Balance: Recognize the importance of taking time off to recharge. Encourage your team to maintain a healthy work-life balance to sustain long-term productivity and well-being.

Effective Executive Communication: When presenting to executives, be concise and focused. Highlight the three most important takeaways to ensure your message is clear and memorable.

Quote of the Show:

• “Building a strategic, curious, and performance-driven team is where you're going to have success long term. It's like investing in a brand—you're nurturing that foundation to see a lasting return” - Haleigh Forbes

Links:

• LinkedIn: https://www.linkedin.com/in/haleigh-forbes-b715a825/

• Website: https://www.apei.com/

Ways to Tune In:

• Amazon Music: https://music.amazon.com/podcasts/7334aa0c-702a-47aa-8c55-760fa2cf4dda/the-revenue-driven-cmo

• Apple Podcast: https://podcasts.apple.com/us/podcast/the-revenue-driven-cmo/id1444680950

• Spotify: https://open.spotify.com/show/1OCuYchAG8TlGv82YARRhy?si=60a093a194c64c17

• iHeart: https://www.iheart.com/podcast/263-the-revenue-driven-cmo-99614345/

• Listen Notes: https://www.listennotes.com/podcasts/the-revenue-driven-cmo-chris-mechanic-rdU1oESluqs/

• YouTube: https://youtu.be/k2qbaGP727s

The Revenue-Driven CMO is sponsored by WebMechanix, the performance marketing agency that makes you smarter. Learn more at https://www.webmechanix.com/

The Revenue-Driven CMO is produced by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/