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What Are the Most Common Mistakes B2B Brands Make When Launching a Media Strategy? [with Devin Reed]
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Konten disediakan oleh Rachel Downey. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh Rachel Downey atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.
Welcome to another episode of Voicemails with Rachel: Creator Edition. As we're all exploring and redefining what it means to build a brand with a media-led strategy, Rachel asks the most innovative people she knows for their thoughts and questions to help us all create better, human, intentional content. (This is a special series part of the TACK Network. For more about that, click here.)
Devin Reed, content creator, author, founder of The Reeder, and Head of Content at Clari, left Rachel a message: what are the most common mistakes B2B brands make when launching a media strategy? And why do people always forget that these marketing efforts actually have the end goal of making sales?
Rachel says the answer is simple: we need to stop thinking about “making a big splash” and settling for gimmicks + entertainment. Authenticity, consistency, and depth in relation to your key audience are actually what drives impact (re: sales, to Devin’s point).
Link up with Devin: https://www.linkedin.com/in/devinreed/
Check out The Reeder: https://thereeder.co/
This is a special episode of Voicemails with Rachel: Creator Edition. Check out more as a part of the TACK Network here: https://tacknetwork.com/voicemail-with-rachel-creator-s-edition
Link up with Rachel: https://www.linkedin.com/in/rachelelstsdowney/
Have a question for Rachel? https://www.speakpipe.com/vmswithrachel
Want more from Rachel and her crew of brand content experts? Sign up for Genius Cuts. https://www.shareyourgenius.com/genius-cuts
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