Building Influence and Authority With Personal Branding

The Cyber Business Podcast

Marina Byezhanova is the Co-founder of Brand of a Leader, a personal branding agency for entrepreneurs and executives rooted in thought leadership. As an entrepreneur, global speaker, show host, and personal branding expert, Marina has been quoted and referenced in various publications, including Inc.com, Forbes.com, Yahoo News, Financial Post, Fast Company, and Success Magazine. Her mission is to inspire entrepreneurs to speak up, stand out, and be radically authentic through the power of building their personal brands. She’s a tenured member of the Entrepreneurs’ Organization, serving as the Global Learning Ambassador of the Global Speakers Academy.

In this episode…

Professor Sergey Gorbatov defines a personal brand as an individual’s characteristics rendered into a narrative and imagery to establish a competitive edge. In other words, a personal brand is a way to differentiate yourself from the competition and make yourself stand out. How is a personal brand constructed?

When building a personal brand rooted in thought leadership, it’s essential to identify your unique strengths and talents. According to branding expert Marina Byezhanova, LinkedIn is the leading platform to scale visibility, brand awareness, and top of mind. Posting at least two to three times per week is essential, accelerating the algorithm and boosting your page to the top of the feed. Marina also advises writing authentic content with substance that is 200 words or less. In terms of imagery, Marina recommends using still images, as videos do not perform well on LinkedIn.

In this episode of The Cyber Business Podcast, Matthew Connor welcomes Marina Byezhanova, Co-founder of Brand of a Leader, to talk about brand building and its benefits. Marina explains a thought leader’s attributes, how to build a personal brand, the Brand of a Leader’s ideal client, and branding beyond social media platforms.