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Show Me You Know Me: Mastering Personalization in Sales Outreach -- with Sam McKenna
Manage episode 424130929 series 3559950
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Still sending the same boring emails? You may get lucky here and there, but your open and response rates are likely abysmal.
Sam McKenna, CEO of #samsales consulting, says that personalization in sales outreach is the key, but you need to take it even further. Genuine, research-based engagement will always win over generic, high-volume tactics.
In this episode of Closing Time, Sam shares practical examples of using her trademarked “Show Me You Know Me®” model in cold email, nurture email, social media, and more. Tune in to learn how to cut through the noise and make your outreach truly stand out in a sea of same.
Shopping for a new CRM? Get a demo or start a free trial of Insightly's modern CRM that teams love.
Connect With:
• Sam McKenna: Website // Twitter // LinkedIn
• Val Riley: LinkedIn
• Insightly: Instagram // Facebook // Twitter // LinkedIn // YouTube
119 episode
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