How to Capture Media Attention: Insights from eReleases Founder Mickey Kennedy

Business Superfans Podcast

Episode 44 Frederick Dudek (Freddy D)

How to Capture Media Attention: Insights from eReleases Founder Mickey Kennedy

Mickie Kennedy, founder of eReleases, joins Freddy D to discuss how his platform empowers solopreneurs and small business owners to effectively distribute press releases to a wide range of news outlets. With over 25 years of experience, Mickey shares valuable insights on crafting compelling press releases that tell a story and resonate with journalists, significantly increasing the chances of media coverage. He emphasizes the importance of incorporating real-life case studies and emotional connections to engage audiences and build credibility. The conversation also touches on the evolving media landscape and how businesses can leverage earned media to create lasting customer relationships. Whether you’re new to PR or looking to refine your approach, this episode is packed with practical advice and strategies to elevate your brand's visibility.

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Mickie Kennedy's insights into the world of press releases offer a fresh perspective for small business owners and solopreneurs eager to gain traction in their respective industries. Freddy D and Mickie discuss how eReleases was born out of Mickey's own experiences in the telecom sector, where he learned the hard way that simply sending out press releases was not enough to guarantee media coverage. Instead, he discovered the power of narrative—how a well-told story could captivate journalists and lead to meaningful media exposure. This episode dives deep into the mechanics of crafting effective press releases, emphasizing that businesses must provide context and engage readers with relatable stories to succeed.

Throughout the conversation, Mickie outlines actionable strategies for creating impactful press releases, such as incorporating customer testimonials and case studies that highlight the benefits of a product or service. He shares compelling anecdotes from clients who have successfully utilized eReleases to achieve significant media coverage, illustrating the tangible benefits of strategic storytelling. Moreover, Mickie discusses the importance of understanding the evolving media landscape, where journalists are often overwhelmed with generic press releases. By tailoring their narratives and focusing on unique angles, small business owners can distinguish themselves and capture the attention of the media.

The dialogue also touches on the vital role of earned media in building a brand's credibility. Mickey encourages listeners to actively promote any media coverage they receive, integrating it into their marketing strategies to reinforce their authority in the market. He provides real-world examples of how businesses that leveraged their media mentions saw not only increased conversions but also enhanced customer loyalty. Ultimately, this episode serves as a comprehensive guide for small business owners looking to navigate the complexities of public relations, underscoring that with the right approach, they can effectively compete with larger companies and foster a loyal customer base.

Takeaways:

• Mickie Kennedy explains how storytelling in press releases can significantly increase media coverage.
• eReleases offers an affordable alternative to traditional PR firms, empowering small businesses.
• Utilizing surveys in your press release strategy can position you as an industry thought leader.
• Building a strong narrative around your product can lead to better media attention and customer loyalty.
• The emotional connection created through press coverage enhances brand credibility among potential customers.
• eReleases helps solopreneurs leverage media visibility without the hefty costs of traditional PR.

Companies mentioned in this episode:

• eReleases
• Financial Times
• Economist
• Wall Street Journal
• Washington Post
• PR Newswire
• Kickstarter
• Indiegogo
• Manscaped
• Squatty Potty
• Home Depot
• Lowe's

Mentioned in this episode:

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