What Your Opt-Outs are Really Telling You [E014]

Speak Up!

Episode Summary:

In this episode of Speak Up, host Craig O'Neill takes a deep dive into how auto repair shops can use digital communication to better navigate slow business periods. Craig challenges the widespread use of mass text blasts during these times, highlighting the potential risks to long-term customer relationships. Instead, he emphasizes the need for authentic, customer-centered communication that goes beyond transactional marketing.

Craig also introduces the "Five Hurdles" that shops must overcome to create more effective digital communication strategies. From understanding what truly matters to your customers to ensuring legal compliance, this episode offers actionable insights for building stronger, more genuine connections with your client base.

Key Topics Discussed:

• The feast-or-famine cycle in the auto repair industry
• Dangers of relying on "slow day" text blasts
• The importance of interpreting customer "opt-outs"
• The "Five Hurdles" shops must overcome to improve digital communication
• Shifting from transactional marketing to relationship-building strategies
• Watch Full Video Episode

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Thank You To Our Partners:

The Institute at WeAreTheInstitute.com. "Stop stressing over your business, you deserve a good night's sleep. The Institute’s coaching helps you achieve success and financial peace.

AutoFlow at AutoFlow.com. Your partner in technology, Autoflow consolidates your client interactions - before, during and after the visit to a single thread. Learn more at Autoflow.com

AutoLeap at AutoLeap.com. Are you tired of juggling multiple tools to manage your auto repair shop? Say hello to the streamlined efficiency of AutoLeap, the #1 all-in-one Auto Repair Shop Management Software!

Shop Dog Marketing at Shop Dog Marketing.com. "Want to see your auto repair shop thrive? Let Shop Dog Marketing be your guide. Our customer-first approach, combined with AI-driven creative content, ensures top rankings.

In-Bound at CallInBound.com. Cover your communication needs and revolutionize your auto repair business with AI-driven call analytics from InBound.

Contact Information

• Email Craig O'Neill: [e-mail]
• Join Our Virtual Toastmasters Club: https://remarkableresults.biz/toastmasters

The Aftermarket Radio Network: https://aftermarketradionetwork.com/

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The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level. https://autorepairmarketing.captivate.fm/

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