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The Super Fan Formula: Why Taylor Swift's Playbook Should Be Your Event Strategy
Manage episode 453376440 series 3596732
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What if your event could generate the same fevered anticipation as a Taylor Swift concert?
In this must-listen episode, customer experience expert Brittany Hodak (who's worked with Amazon, Disney, and yes - even Taylor Swift herself) reveals the psychology behind turning ordinary attendees into passionate superfans.
You'll discover: • The surprising pre-event strategy that drives more engagement than the event itself • Why fighting phone distraction is the wrong approach (and what to do instead) • The critical 48-hour window that determines if attendees will ever come back • How to create "choose your own adventure" experiences that keep people hooked
Plus, Brittany shares an insider story about a 17-year-old Taylor Swift that perfectly illustrates why some events create superfans while others fade into memory.
Whether you're running conferences, corporate gatherings, or community events, this episode will transform how you think about audience engagement. Stop settling for polite applause - learn how to create experiences worthy of a standing ovation.
Time to level up your event game. Your superfans are waiting. 🎭✨
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