The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
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Konten disediakan oleh Bryce Whitwam and Ali Kazmi. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh Bryce Whitwam and Ali Kazmi atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.
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China + Europe: The Cross Continental E-Commerce Connection: Victoria Glanz
MP3•Beranda episode
Manage episode 336774701 series 3003211
Konten disediakan oleh Bryce Whitwam and Ali Kazmi. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh Bryce Whitwam and Ali Kazmi atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.
Meet Victoria Glanz, a 12-year expert in bringing foreign brands to China and successfully launching them in e-commerce. Until recently, she led international expansion for Baozun, China's leading e-commerce service provider, launching its offices in Paris. She is launching a new company called Sesame that helps brands sell better online, taking her experience from China. You'll quickly discover there isn't much about China e-commerce that Victoria doesn't know.
1. I never chose e-commerce in the first place, but not it's my obsession day and night.
2. The demand is ready in Europe for e-commerce, but the offer is not yet being served
3. Conversion Phase: the biggest difference between Europe & China's e-commerce markets
4. Traditional Brands in Europe Still See Digital as a Sideshow
5. Social Commerce -will the China model work in Europe?
6. Any thoughts on Ali Express?
7. To do big volume, don't go on WeChat
8. Live Commerce: Will it work in Europe?: It depends upon the volumes
9. What will happen post-Austin Li?
10. Is China still a great market for brands? 50% is No!
11. What about DTC commerce models in China?
12. How do get into the e-commerce business? Just do it.
13. A/B Test: Shanghai, the French Riveria and No Ris de Veau
Victoria on Linkedin: https://www.linkedin.com/in/victoria-glanz-6290251b/
About Fulljet: https://www.fulljet.com.cn/
For everything ShanghaiZhan: http://zhanstation.com/
Donate & become a ShanghaiZhan Patron: https://www.patreon.com/shanghaizhan
ShanghaiZhan Theme Music: by Bryce Whitwam
https://soundcloud.com/bryce-r-whitwam/bad-cough-syrup?si=cfb30a6e0c0e459da78b912bf60825ac
Bryce on Linkedin: https://www.linkedin.com/in/brycewhitwam/
Ali on Linkedin: https://www.linkedin.com/in/alikazmi/
1. I never chose e-commerce in the first place, but not it's my obsession day and night.
2. The demand is ready in Europe for e-commerce, but the offer is not yet being served
3. Conversion Phase: the biggest difference between Europe & China's e-commerce markets
4. Traditional Brands in Europe Still See Digital as a Sideshow
5. Social Commerce -will the China model work in Europe?
6. Any thoughts on Ali Express?
7. To do big volume, don't go on WeChat
8. Live Commerce: Will it work in Europe?: It depends upon the volumes
9. What will happen post-Austin Li?
10. Is China still a great market for brands? 50% is No!
11. What about DTC commerce models in China?
12. How do get into the e-commerce business? Just do it.
13. A/B Test: Shanghai, the French Riveria and No Ris de Veau
Victoria on Linkedin: https://www.linkedin.com/in/victoria-glanz-6290251b/
About Fulljet: https://www.fulljet.com.cn/
For everything ShanghaiZhan: http://zhanstation.com/
Donate & become a ShanghaiZhan Patron: https://www.patreon.com/shanghaizhan
ShanghaiZhan Theme Music: by Bryce Whitwam
https://soundcloud.com/bryce-r-whitwam/bad-cough-syrup?si=cfb30a6e0c0e459da78b912bf60825ac
Bryce on Linkedin: https://www.linkedin.com/in/brycewhitwam/
Ali on Linkedin: https://www.linkedin.com/in/alikazmi/
60 episode
China + Europe: The Cross Continental E-Commerce Connection: Victoria Glanz
ShanghaiZhan: All Things China Marketing, Advertising, Tech & Platforms
MP3•Beranda episode
Manage episode 336774701 series 3003211
Konten disediakan oleh Bryce Whitwam and Ali Kazmi. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh Bryce Whitwam and Ali Kazmi atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.
Meet Victoria Glanz, a 12-year expert in bringing foreign brands to China and successfully launching them in e-commerce. Until recently, she led international expansion for Baozun, China's leading e-commerce service provider, launching its offices in Paris. She is launching a new company called Sesame that helps brands sell better online, taking her experience from China. You'll quickly discover there isn't much about China e-commerce that Victoria doesn't know.
1. I never chose e-commerce in the first place, but not it's my obsession day and night.
2. The demand is ready in Europe for e-commerce, but the offer is not yet being served
3. Conversion Phase: the biggest difference between Europe & China's e-commerce markets
4. Traditional Brands in Europe Still See Digital as a Sideshow
5. Social Commerce -will the China model work in Europe?
6. Any thoughts on Ali Express?
7. To do big volume, don't go on WeChat
8. Live Commerce: Will it work in Europe?: It depends upon the volumes
9. What will happen post-Austin Li?
10. Is China still a great market for brands? 50% is No!
11. What about DTC commerce models in China?
12. How do get into the e-commerce business? Just do it.
13. A/B Test: Shanghai, the French Riveria and No Ris de Veau
Victoria on Linkedin: https://www.linkedin.com/in/victoria-glanz-6290251b/
About Fulljet: https://www.fulljet.com.cn/
For everything ShanghaiZhan: http://zhanstation.com/
Donate & become a ShanghaiZhan Patron: https://www.patreon.com/shanghaizhan
ShanghaiZhan Theme Music: by Bryce Whitwam
https://soundcloud.com/bryce-r-whitwam/bad-cough-syrup?si=cfb30a6e0c0e459da78b912bf60825ac
Bryce on Linkedin: https://www.linkedin.com/in/brycewhitwam/
Ali on Linkedin: https://www.linkedin.com/in/alikazmi/
1. I never chose e-commerce in the first place, but not it's my obsession day and night.
2. The demand is ready in Europe for e-commerce, but the offer is not yet being served
3. Conversion Phase: the biggest difference between Europe & China's e-commerce markets
4. Traditional Brands in Europe Still See Digital as a Sideshow
5. Social Commerce -will the China model work in Europe?
6. Any thoughts on Ali Express?
7. To do big volume, don't go on WeChat
8. Live Commerce: Will it work in Europe?: It depends upon the volumes
9. What will happen post-Austin Li?
10. Is China still a great market for brands? 50% is No!
11. What about DTC commerce models in China?
12. How do get into the e-commerce business? Just do it.
13. A/B Test: Shanghai, the French Riveria and No Ris de Veau
Victoria on Linkedin: https://www.linkedin.com/in/victoria-glanz-6290251b/
About Fulljet: https://www.fulljet.com.cn/
For everything ShanghaiZhan: http://zhanstation.com/
Donate & become a ShanghaiZhan Patron: https://www.patreon.com/shanghaizhan
ShanghaiZhan Theme Music: by Bryce Whitwam
https://soundcloud.com/bryce-r-whitwam/bad-cough-syrup?si=cfb30a6e0c0e459da78b912bf60825ac
Bryce on Linkedin: https://www.linkedin.com/in/brycewhitwam/
Ali on Linkedin: https://www.linkedin.com/in/alikazmi/
60 episode
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