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Why timing can make or break your brand's Easter sales
Manage episode 410289005 series 3514811
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Easter 2024 hopped in early this year, and as a result sales expectations were muted. The Alloy.ai team, Joel and Logan, discuss the commercial and consumer-behavior dynamics at play during holidays like easter, and what they mean for consumer brands. In this episode we discuss:
- How narrow buying windows impact consumer brands replenishment efforts
- The tough decision of whether to produce holiday-specific SKUs
- What Easter sales might say about the broader economy.
Chapter
1. Why timing can make or break your brand's Easter sales (00:00:00)
2. Impact of Easter on Retail Trends (00:00:02)
3. Seasonal Buying Patterns in Confections (00:05:47)
4. Back to School Spending Trends (00:14:38)
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