Episode 236 / Rishi Mulgund / Haleon / Performance Marketing Director Shiny New Object - A Marketing podcast

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Konten disediakan oleh Tom Ollerton. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh Tom Ollerton atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.

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Episode 236 / Rishi Mulgund / Haleon / Performance Marketing Director

11M ago 24:36

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Konten disediakan oleh Tom Ollerton. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh Tom Ollerton atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.

Adding sound to your online ad will make it more difficult to skip - and that's essential in today's world, where consumers are overwhelmed with huge amounts of information. "Would you scroll past this ad at 10.30pm at night?" is Rishi Mulgund's barometer for seeing whether an ad has what it takes to grip attention and deliver on investment.

In this latest episode of the Shiny New Object Podcast, Haleon's Performance Marketing Director focuses on how data driven marketing can gain from sound and audio.

Tune in to hear why marketers need to use themselves as tests for whether their ads are gripping enough and to learn how audio can make a huge difference to an industry that's become too used to optimising with sound off.

… continue reading

105 episode

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Episode 236 / Rishi Mulgund / Haleon / Performance Marketing Director

Shiny New Object - a Marketing Podcast

18 subscribers

published 11M ago

Bagikan

MP3•Beranda episode

Konten disediakan oleh Tom Ollerton. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh Tom Ollerton atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.

Adding sound to your online ad will make it more difficult to skip - and that's essential in today's world, where consumers are overwhelmed with huge amounts of information. "Would you scroll past this ad at 10.30pm at night?" is Rishi Mulgund's barometer for seeing whether an ad has what it takes to grip attention and deliver on investment.

In this latest episode of the Shiny New Object Podcast, Haleon's Performance Marketing Director focuses on how data driven marketing can gain from sound and audio.

Tune in to hear why marketers need to use themselves as tests for whether their ads are gripping enough and to learn how audio can make a huge difference to an industry that's become too used to optimising with sound off.

… continue reading

105 episode

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