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Getting in a scrum with Golfbreaks' Bee Craft

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Manage episode 522435417 series 2440638
Konten disediakan oleh Tom Ollerton. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh Tom Ollerton atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.

I don't want a team of people who are so frantic and actually being unproductive because they don't know actually if they're coming or going.

Bee Craft, Head of Performance Marketing at Golfbreaks, has found the cure for frantic, noisy marketing environments: the scrum methodology.

On the podcast, she explains:

  • How applying structured two-week sprints to campaign planning brings down the stress and increases productivity levels
  • Why scrums are great for accountability and transparency in marketing
  • How it's not just about the data - but also very much about humans, on both sides of the marketing coin.

  continue reading

339 episode

Artwork
iconBagikan
 
Manage episode 522435417 series 2440638
Konten disediakan oleh Tom Ollerton. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh Tom Ollerton atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.

I don't want a team of people who are so frantic and actually being unproductive because they don't know actually if they're coming or going.

Bee Craft, Head of Performance Marketing at Golfbreaks, has found the cure for frantic, noisy marketing environments: the scrum methodology.

On the podcast, she explains:

  • How applying structured two-week sprints to campaign planning brings down the stress and increases productivity levels
  • Why scrums are great for accountability and transparency in marketing
  • How it's not just about the data - but also very much about humans, on both sides of the marketing coin.

  continue reading

339 episode

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