#61 - LAAUNCH Study on Perceptions of AAPIs

Shoes Off Inside with MKT

There are a number of reports and data on the state of the AAPI community when it comes to income, education, politics and, of course, racism, but there are hardly any surveys about how Asians are perceived by others. In fact, the last time a study that measured the attitudes and perceptions of AAPIs was more than 20 years ago, until now. A new non-profit group, Leading Asian Americans Unite for Change or LAAUNCH, just released its Social Tracking of Asian Americans in the U.S. report. It reveals fascinating and eye-opening data including how age-old stereotypes of Asians are still front and center and how some believe anti-Asian racism isn’t a problem or, even worse, doesn’t exist. May speaks to the co-founder of LAAUNCH, Norman Chen, about the new report and how it can help reshape misleading narratives and stereotypes.
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