Episode 32 | How To Write Effective Facebook Ads For Your Business With Cassidy Dickens
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In episode 32, Hannah is joined by Cassidy Dickens, launch copywriter for coaches and artists.
Cassidy found her way into the world of online advertising through her work as a singer and songwriter. As someone who already understood the power of story-telling in music, she quickly discovered that story-centered content outperform more traditional sales-centered ads.
Cassidy shares insights and advice for solopreneurs who are curious about integrating ads into their marketing plan. She recommends using ads as a way to build on a tried and testing funnel, comparing ads to the fuel you pour on a fire that’s already burning.
Cassidy’s top tips include:
- figure out exactly who your audience is and think about what your audience wants to hear
- use personal experiences and stories to connect with your audience
- look at your existing content that has been successful and use that as a jumping off point
- don’t use ads until you have a proven funnel
- go in with a scientific mindset and continually test and tweak
- don’t get inside your head and overthink it!
Cassidy has also generously provided an exclusive discount for Showing Up Solo followers. Use code SOLO to grab a free copy of her Magnetic Ad Copy Kit (reg. $47.00)
https://lyriccreative.co/copy-shop/p/magnetic-ad-copy-kit
Want more from Cassidy?
Follow her on instagram → @lyriccreative.co
Visit her website → www.lyriccreative.co
Want to know more about Showing Up Solo, find out more about Hannah and Nicole through their website → www.showingupsolo.com
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72 episode