From Joico to Naturium: Sam de Castro’s Path to Success in Beauty Marketing

Similarly Different

In today’s episode, we welcome Sam de Castro, a marketing and influencer expert known for her impressive career and pivotal roles in shaping brands like e.l.f. Cosmetics, Fenty Beauty, and Naturium. Sam shares her journey from discovering her passion for marketing in college to navigating the chaotic world of ad agencies, ultimately finding her niche in the beauty industry. Currently thriving as the Director of Social at Naturium, Sam shares her path to success and the opportunities that followed. She offers valuable insights on balancing mental health with career ambitions and using the power of confidence in the face of doubt. We also chat about recognizing when it’s time to seize the next opportunity and why you shouldn’t be afraid to take the leap into the unknown. Landing your dream job can be challenging, but if you follow your intuition, seek out advice from friends, and work hard, doors will open for you!

To WATCH the full episode and read my journal entries, click here!

Chapter

1. SD (Sam) (00:00:00)

2. Start Reel 1 (00:00:57)

3. End Reel 1 (00:02:09)

4. Start Reel 2 (00:03:58)

5. End Reel 2 (00:05:31)

6. Start Reel 3 (00:05:51)

7. End Reel 3 (00:06:35)

8. Start Reel 4 (00:08:02)

9. End Reel 4 (00:08:50)

10. **Start Reel (keep this longer for tiktok) (00:08:56)

11. End Reel (00:10:06)

12. **Start Reel 5 (keep under 40 seconds) (00:13:35)

13. End Reel 5 (00:17:13)

14. Start Reel 6 (00:24:54)

15. End Reel 6 (00:26:22)

16. Start Reel 7 (00:31:49)

17. ***Start Reel Keep under 10-15 seconds (00:32:05)

18. End Reel (00:32:35)

19. End Reel 7 (00:33:34)