Player FM - Internet Radio Done Right
Checked 12M ago
Menambahkan seven tahun yang lalu
Konten disediakan oleh Dmitriy Kushnir. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh Dmitriy Kushnir atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.
Player FM - Aplikasi Podcast
Offline dengan aplikasi Player FM !
Offline dengan aplikasi Player FM !
Podcast Layak Disimak
DISPONSORI
T
The Agile Brand with Greg Kihlström®


1 # 638: What's the ROI on those Big Game Ads? Featuring Nataly Kelly, CMO at Zappi 28:17
28:17
Putar Nanti
Putar Nanti
Daftar
Suka
Menyukai28:17
Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
Slavic Ace
Tandai semua (belum/sudah) diputar ...
Manage series 2309866
Konten disediakan oleh Dmitriy Kushnir. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh Dmitriy Kushnir atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.
It is so easy to create a religion these days, that an Ancient Ancestral Faith just fades into the backgound. How about instead of creating a new religion, we restart an Ancient Faith?
…
continue reading
8 episode
Tandai semua (belum/sudah) diputar ...
Manage series 2309866
Konten disediakan oleh Dmitriy Kushnir. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh Dmitriy Kushnir atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.
It is so easy to create a religion these days, that an Ancient Ancestral Faith just fades into the backgound. How about instead of creating a new religion, we restart an Ancient Faith?
…
continue reading
8 episode
Toate episoadele
×S
Slavic Ace

I would like to tell you a story that happened to me today. theslavicway.etsy.com
S
Slavic Ace

1 Degeneracy in Mass Media and its Effects on Our Children 22:09
22:09
Putar Nanti
Putar Nanti
Daftar
Suka
Menyukai22:09
The degeneracy in mass media has reached an all time high and needs to be dealt with!
It is important to exercise your mind, and tasking is just one such exercise.
I decided to bring the podcast back and to begin with a pledge ...
It is interesting how Fate, as it seems, brings people together.
This episode began as a dialogue, but actually turned wuite interesting ... I don't even remember how we got into triggering :)
Speaking about marketing, christianity and faith with a christian from India
Selamat datang di Player FM!
Player FM memindai web untuk mencari podcast berkualitas tinggi untuk Anda nikmati saat ini. Ini adalah aplikasi podcast terbaik dan bekerja untuk Android, iPhone, dan web. Daftar untuk menyinkronkan langganan di seluruh perangkat.