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Ep. 276 | Reducing Customer Friction: Insights from Customer Experience Expert David Avrin
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In this episode of Small Biz Florida, host Tom Kindred interviews keynote speaker David Avrin at the 2024 Small Business Success Summit in Ponte Vedra, Florida. David, a renowned expert in customer experience, shares key insights from his book Ridiculously Easy to Do Business With, focusing on the critical need to reduce friction points and streamline customer interactions. The conversation delves into how small businesses can compete with industry giants like Amazon by prioritizing convenience and immediate access. David also distinguishes between customer service and customer experience and introduces the Platinum Rule: treating customers the way they want to be treated. This episode is packed with actionable strategies for enhancing customer satisfaction and loyalty.
This podcast episode was recorded live at the Small Business Success Summit hosted at the Sawgrass Marriott Golf Resort & Spa in Ponte Vedra Beach, FL. This podcast is made possible by the Florida SBDC Network and sponsored by Florida First Capital.
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