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Top Tactical Marketing Ideas for Small Businesses (with Riaz Sidi from Sidi.io)
Manage episode 374240153 series 3502096
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Join me with guest Riaz Sidi from Sidi.io, a distinguished sales and marketing leader, sharing game-changing insights from his 20+ years of experience as he champions collaboration over competition and unveils the secrets of customer engagement. In this episode we explore the core pillars of business success from revenue generation, sales finesse, and marketing brilliance. Riaz emphasizes the importance of a strong foundation, likening it to igniting a spark before launching a marketing campaign. Discover the art of diversification and adaptability in an ever-changing market. Riaz advocates authentic self-presentation, while harnessing AI and automation to elevate efficiency and customer experiences. Embrace the journey, and let Riaz light the way to unconventional success strategies.
This episode is brought to you by Zenbooks.ca and humanihr.com
0:00: Introduction
1:11: Riaz Sidi
2:17: Overlooking the fundamentals
6:05: Playing the short game only
9:41: Being real and having fun
12:20: Collaboration is key
14:52: Brought to you by Zenbooks
15:45: Harnessing AI to maintain rates during inflation
18:42: Blue Ocean strategy
21:54: Embracing AI for better outcomes
23:36: Education, entertainment and enlightenment
29:14: Building your own ecosystem
34:00: Water cooler culture
36:11: Get off the roller coaster
40:21: Balancing work and family; getting out what you put in
42:08: Keeping the honeymoon alive
47:17: Humani HR Sponsor
48:00: Next Episode
Riaz Sidi
https://www.linkedin.com/in/riazsidi/
References
Blue Ocean Strategy
https://www.amazon.ca/Blue-Ocean-Strategy-Expanded-Uncontested/dp/1625274491/ref=tmm_hrd_swatch_0?_encoding=UTF8&qid=1691866972&sr=8-2
Your Next Five Moves
https://www.amazon.ca/SPIN-Selling-Neil-Rackham/dp/0070511136/ref=sr_1_1?crid=HUJ3DVKOUVUV&keywords=Spin+selling&qid=1691867094&sprefix=spin+selling%2Caps%2C94&sr=8-1
Building a StoryBrand
https://www.amazon.ca/Building-StoryBrand-Clarify-Message-Customers/dp/1400201837/ref=sr_1_1?crid=2MAB2A3GS4KO2&keywords=Story+brand&qid=1691867142&sprefix=story+brand%2Caps%2C80&sr=8-1
Unreasonable Hospitality
19 episode
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