Closing the lead gap

Small Efforts - with Sean Sun and Andrew Askins « »

2+ y ago 35:47

Konten disediakan oleh Andrew Askins and Sean Sun. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh Andrew Askins and Sean Sun atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.

(0:27) Andrew’s never been to Disney World, and Sean’s surrounded by cat owners

(5:18) Domain names are like gym memberships: you should take them seriously

(10:38) People are scrambling to figure out how to close that lead gap, and that’s fair

(15:40) A less boring alternative to white papers: interactive microsites

(19:48) No time for microsites? Start a movement with other companies

(24:33) What’s better than hosting competitions? Free swag.

(28:19) Everyone loves free stuff—including existing customers

(31:59) One does not simply close the lead gap by making marketing events

Thanks for listening to Small Efforts, a podcast collaboration between Krit and Miscreants. Shoutout to the Hatch Team and Mary Vuong for producing and editing.

Links:

Andrew’s Twitter: @AndrewAskins
Andrew's website: https://www.andrewaskins.com/
Chartkit: https://www.chartkit.io/
Krit: https://www.krit.com/
Miscreants: https://www.miscreants.co/
Sean’s Twitter: @seanqsun
Hatch Team: https://www.hatch.team/
Label Time: https://label-time.com/
Minimum Viable Secure Product: https://mvsp.dev/
Trace Labs: https://www.tracelabs.org/

For more information about the podcast, check out https://www.smalleffortspod.com/.

28 episode