S1, E40: The Stockist - Helen Wade

Small Lake City

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Discover the dynamic evolution of Salt Lake City's neighborhoods, especially the transformation of Sugar House and 9th and 9th, with insights from Helen Wade, the visionary founder of the boutique store Stockist. Helen takes us through her remarkable 15-year journey adapting to the changes, expanding her store, and celebrating its milestone anniversary. Listen in as she shares her diverse background in snowboarding, horse culture, and raising a family, painting a vivid picture of the personal and professional growth that mirrors the community's own development.
Reflecting on her dad’s career with Outward Bound, we explore how his passion for scenic vistas led the family to settle in Sandy, Utah. This chapter is filled with personal anecdotes from her time at the University of Utah, adventures in van travel and snowboarding, and the inspiration to create a unique clothing store in the 9th and 9th area. The store was born from a desire to provide a welcoming shopping environment for young professionals, shifting away from the impersonal experience of larger retailers. The vibrant community and convenience of the 9th and 9th neighborhood played a crucial role in bringing this vision to life.
Join us as we reminisce about local entrepreneurial ventures, from selling hand-engraved sunglasses to hosting ping pong paddle art shows and bike races. We discuss the challenges faced by local businesses, such as COVID-19 and road construction, while celebrating the sense of community fostered by beloved local spots like Coffee Garden and Mazza. Helen also shares her insights on the evolution and sustainability of boutique stores in the fashion industry, emphasizing the importance of adaptability and personal touches in store design. Exciting future projects, including a potential Park City pop-up and the launch of a private label collection, promise new opportunities and continued growth.

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Chapter

1. Local Business Podcast in Lake City (00:00:00)

2. Life Journey and Passion for Fashion (00:09:42)

3. 9th and 9th Community Growth (00:19:03)

4. Local Business Growth and Community Change (00:28:01)

5. Fashion Evolution and Equestrian Passion (00:31:19)

6. Growth and New Opportunities in Business (00:42:23)

7. Casual Conversation at Local Boutique (00:54:29)