The TRUTH About SEO For Podcasts, with guest Ian Paynton

Smarter Podcasting: Making Podcasts Better

In this episode of Smarter Podcasting, host Niall Mackay explores the controversial topic of SEO in podcasting and its potential to transform your business. Joined by Ian Paynton, an entrepreneur revolutionizing his content agency with podcasting, they break down the essentials of optimizing podcast content for SEO and discuss whether it’s worth the effort.

Join Niall and Ian as they change the way we perceive podcasting and navigate the landscape of this dynamic and ever-evolving medium.
Key Timestamps:

• (03:20) Sneak-Peek Moment: Ian reveals how his agency repurposes podcasts into various engaging content assets.
• (06:46) SEO Optimization for Podcasters: Niall discusses the importance of keyword research and on-page SEO to boost your podcast's visibility.
• (09:25) Creating a Content Strategy: Insightful discussion on aligning podcast content with the customer’s journey to deliver exceptional value.
• (12:03) Sneak-Peek Moment: Empowering advice on transforming podcast episodes into dynamic, shareable assets.
• (15:29) Quick Wins for Podcasters: Practical tips on content creation, utilizing H1 and H2 tags, and the benefits of professional podcasting courses.
• (18:09) The Future of Podcast Marketing: A look at innovative tools like Podcast Marketing AI and Vidyo AI, and the evolving podcast landscape.

Send us a text

Save Frustration. And time!
Let my team and I save you the time and frustration it takes to edit a podcast. From start to finish, we can help you share your story with the world with minimum fuss and cost. – Niall Mackay, The Podcast Guy
Audio Episodes Edited for ONLY $27! Save $127!!

Need a stunning new logo for your brand? Or maybe a short animation?
Whatever you need, you can find it on Fiverr.
I’ve been using Fiverr for years for everything from ordering YouTube thumbnails, translation services, keyword research, writing SEO articles to Canva designs and more!

Book a call now!