Amanda Wilbanks on Turning a Hobby Into a Business + Celebrating Life with Pie

So Can I

Today I am joined by Amanda Wilbanks! Although she grew up in an Appalachian family where recipes were traded like heirloom plant cuttings, Amanda never envisioned herself as the CEO of one of America’s premier pie companies. Her legacy of delicious Southern baking became a career in 2011, when her mother-in-law taught her how to make an incomparable, melt-in-your-mouth, all-butter pie crust. Within a few months, baking turned from a hobby into an obsession, and Amanda’s husband - whose waistline was rapidly expanding - demanded she either stop baking or start selling her delicious creations.
As a result, Amanda launched Southern Baked Pie Company in 2012 with nothing but $400, a knockout pie crust recipe, and a dream to share the joy of fresh-baked pie with the world.
Today, that dream is a reality with four retail locations across North Georgia and Metro Atlanta and thousands of pies shipped nationwide every day. Together with her dedicated team of bakers, Amanda has created a gourmet selection of sweet and savory pies, and the world has taken notice. Since the doors opened ten years ago, Southern Baked Pie has garnered features on Oprah’s Favorite Things, The Today Show, Southern Living Magazine, Food Network, and more! Named one of the best pie shops in America by Thrillist and Mashed, Southern Baked proudly ships elegant, handmade pies nationwide so that everyone can celebrate life’s special occasions, big and small, with pie.
Amanda approaches every role in her life with passion and joy. She is also a wife, mother to three young children, a cookbook author, and a guest lecturer.
CURE
Southern Baked Pie Website
Southern Baked Pie Instagram