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Booking.com: How to Differentiate Your Brand in a World of Choice | Laura Kaye

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Konten disediakan oleh SocialChain and Social Chain. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh SocialChain and Social Chain atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.

Booking.com is the first port of call for many a traveller when they’ve got a trip to plan. But it isn’t the only online travel agency out there. So how is it staying ahead of the game? On today’s episode, its global social media director Laura Kaye reveals how Booking.com remains top-of-mind for holidaymakers through unique social creative. Find out how the brand deals with complaints in the comments, the most effective strategies for leveraging influencers, and the key to balancing high-performing ‘travel porn’ with ownable, distinctive content.

Got a question or a suggestion for the SocialMinds podcast? Get in touch at socialminds@socialchain.com.

  continue reading

261 episode

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iconBagikan
 
Manage episode 399270114 series 2425217
Konten disediakan oleh SocialChain and Social Chain. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh SocialChain and Social Chain atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.

Booking.com is the first port of call for many a traveller when they’ve got a trip to plan. But it isn’t the only online travel agency out there. So how is it staying ahead of the game? On today’s episode, its global social media director Laura Kaye reveals how Booking.com remains top-of-mind for holidaymakers through unique social creative. Find out how the brand deals with complaints in the comments, the most effective strategies for leveraging influencers, and the key to balancing high-performing ‘travel porn’ with ownable, distinctive content.

Got a question or a suggestion for the SocialMinds podcast? Get in touch at socialminds@socialchain.com.

  continue reading

261 episode

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