SocialChain: Why Brands Should Aim Higher Than Authentic on Social | Eve Young and Georgia Hill

Social Minds - Social Media Marketing

Konten disediakan oleh SocialChain and Social Chain. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh SocialChain and Social Chain atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.

1M ago 31:41

MP3•Beranda episode

“Authentic”. It’s one of marketing’s biggest buzzwords. Authenticity has become brands’ North Star on social, but what does that word actually mean? Our content marketer Melissa Harvey wants to find out. In this episode, Melissa’s diving into SocialChain’s brand-new white paper Forget Real: Why Brands Should Aim Higher Than Authentic on Social.

Together with its contributors, senior creator Eve Young and midweight creator Georgia Hill, they uncover why brands should stop trying to be authentic and start holding themselves accountable instead; why your setbacks shouldn’t be swept under the rug; why self-righteousness is failing brands as a creative play; and how you can build genuine community that equates to more than just followers.

Download your copy of the white paper here.

Got a question or a suggestion for the SocialMinds podcast? Get in touch at socialminds@socialchain.com.

261 episode

#Agency #Katyleeson #Socialmedia #Socialmediamarketing #Stevebartlett #Digital Marketing #Tech #Social Media #Social Chain #Business #Marketing #Industries #Socialchain #DigitalMarketer