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Konten disediakan oleh Xylem, Inc.. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh Xylem, Inc. atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.
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Turning Voice of Customer Insights Into Action

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Konten disediakan oleh Xylem, Inc.. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh Xylem, Inc. atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.

Live from WEFTEC 2021 in Chicago, Brian Geegan, Director of Marketing for Xylem Rental and Service Solutions, and Kristen King, Director of Marketing for Xylem Water Utilities, join the show to discuss the art and science behind voice of customer research, its meaning and value, and how insights from the field are applied to product and service development and marketing. Geegan and King share what goes into a detailed voice of customer process, how marketing data and campaigns can support sales teams, and more.

Watch all WEFTEC 2021 presentations featuring Xylem experts on-demand now: https://www.xylem.com/en-us/about-xylem/newsroom/weftec-2021/

  continue reading

142 episode

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iconBagikan
 
Manage episode 307808201 series 2606609
Konten disediakan oleh Xylem, Inc.. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh Xylem, Inc. atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.

Live from WEFTEC 2021 in Chicago, Brian Geegan, Director of Marketing for Xylem Rental and Service Solutions, and Kristen King, Director of Marketing for Xylem Water Utilities, join the show to discuss the art and science behind voice of customer research, its meaning and value, and how insights from the field are applied to product and service development and marketing. Geegan and King share what goes into a detailed voice of customer process, how marketing data and campaigns can support sales teams, and more.

Watch all WEFTEC 2021 presentations featuring Xylem experts on-demand now: https://www.xylem.com/en-us/about-xylem/newsroom/weftec-2021/

  continue reading

142 episode

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