Episode 9: SKO Success with the Right Keynote Speaker

Some Goodness

In this conversation, Richard Ellis and Brian Lord discuss the critical role of keynote speakers in sales kickoffs. They explore the importance of understanding audience needs, budgeting for speakers, and post-SKO impact. Brian shares insights on measuring event success, avoiding common pitfalls in speaker selection, and creative ways to find free or low-cost speakers. The discussion also touches on the impact of coaching and mentorship in personal and professional development.

Chapters

00:00 The Importance of Keynote Speakers

02:30 Understanding SKO Trends Based on Industry

04:30 Blindspots in Planning for Your SKO Keynote Speaker

06:40 Understanding Audience Needs

09:15 Budgeting for Speakers

12:30 Diversity in Speaker Selection

13:30 Measuring Event Success

15:30 Avoiding Common Pitfalls

18:15 The Impact of Coaching and Mentorship

Keywords

keynote speakers, sales kickoff, audience engagement, event planning, speaker selection, budget management, diversity, event success, coaching, mentorship

Sound Bites

• "How do we leave them better than they were before?"
• "Understanding the audience's needs is crucial for effective speaker selection."
• "Balancing what executives want with what attendees need is key."