#75: The Soul & Science of Major League Eating | George Shea, Founder of Shea Communications
MP3•Beranda episode
Manage episode 433755661 series 3326218
Konten disediakan oleh Mekanism and Jason Harris and Jason Harris. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh Mekanism and Jason Harris and Jason Harris atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.
Beyond his role as the over-the-top showman and host of Nathan's Famous International Hot Dog Eating Contest in Coney Island, George Shea is a seasoned marketing professional with three decades of experience. Together with his brother, Richard, he has elevated the Nathan's Famous hot dog-eating contest into a major brand promotion recognized around the world. Beyond Nathan's, George and company run Major League Eating and also Shea communications doing work in the commercial real estate industry.
In today’s episode, you’ll learn:
Brought to you by Mekanism.
…
continue reading
In today’s episode, you’ll learn:
- What it takes to create and promote a niche sport like competitive eating
- Why having multiple irons in the fire helps fuel productivity and creativity
- Why controversy is so effective for generating earned media
Brought to you by Mekanism.
94 episode