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Simon Borg: bringing brands to life in some of the world's greatest stadiums
Manage episode 273000739 series 2795521
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Simon Borg, Creative Director of Populous Activate discusses key projects such as the London O2, and the Tottenham Hotspur’s Stadium.
From ensuring wayfinding and architecture work together, to incorporating brand into the very essence of a building, Simon shares some fascinating insights into lessons he's learnt, and what he thinks will be the key challenges in the future.
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