Prof G on Podcasting, Gaming, and Academia (feat. Scott Galloway)

SPARTIE-Cast with Dr. Robby Ratan

This week Dr. Robby Ratan speaks with Scott Galloway, a New York University Stern Professor of Marketing, founder of the business ed startup, Section4, author of "THE FOUR, THE ALGEBRA OF HAPPINESS" and "Post Corona: From Crisis to Opportunity," blogger of "No Mercy / No Malice" and the host of the podcast the "Prof G Show." He’s also been Ratan's parasocial running partner for the past ~year (i.e., his podcasts help distract Ratan from his turtle pace).

Galloway shares his thoughts on podcasting/media engagement, the intersection of gaming/virtual goods and crypot/NFTs, and the self-serving (current) nature of academia.

About this week's guest:
Scott Galloway is a professor of marketing at the New York University Stern School of Business. He is the founder of Section4, the online business education startup. He also does research on modern media and marketing, with much of his research focusing on "The Four" (Amazon, Apple, Facebook, and Google).

He has founded Prophet, a consultancy firm for brands and marketing, and L2 Inc, a digital intelligence firm that he sold in March 2017. He authored several books, including The Algebra of Happiness, The Four, and Post Corona: From Crisis to Opportunity.

He co-hosts the Pivot podcast with Kara Swisher and hosts his own weekly podcast The Prof G Show. He has his own blogging site, No Mercy / No Malice.

About the SPARTIE Lab:

The Social and Psychological Approaches to Research on Technology-Interaction Effects (SPARTIE) Lab performs research on the effects of human-technology interaction, examining how the use of media technologies (e.g., avatars, agents, automobiles) influences meaningful outcomes (e.g., education, health/safety, persuasion).

The SPARTIE Lab is part of the greater academic community at the College of Communication Arts & Sciences at Michigan State University. More information on the lab's research projects, staff, and work can be found at the SPARTIE Lab website.

About the host:

Dr. Rabindra (Robby) Ratan, Ph. D., is an Associate Professor and AT&T Scholar at Michigan State University’s Department of Media and Information and is the Director of the SPARTIE Lab.

He is also an affiliated faculty member of the MSU Department of Psychology, the MSU College of Education’s program in Educational Psychology and Educational Technology, and the MSU Center for Gender in a Global Context. Ratan received his Ph.D. from USC’s Annenberg School for Communication and Journalism, his M.A. in Communication from Stanford University, and his B.A. in Science, Technology and Society, also from Stanford University.

Dr. Ratan conducts research on the effects of human-technology interaction, examining how media technologies (e.g., avatars, agents, automobiles) influence meaningful outcomes (e.g., persuasion, education, health/safety). He is particularly interested in the Proteus effect, media-rich transportation contexts, perceptions of media as self-representations and/or social others, avatarification for health and education, and gender stereotypes in gaming contexts.

Dr. Ratan lives near Lansing with his family. More information on his work can be found on his website.