Kevin Newman: A Network News Correspondent's Message to Communicators (Ep.3)

Speaking of Media ....with Keith Marnoch

Interview: Canadian Journalist and network news correspondent and investigative reporter for CBC, CTV, Global, and ABC News speaks on the state of journalism and social media news for the benefit of corporate communicators who are looking to engage with media.
Elements included in this episode:
Kevin's early days in journalism.
How accountability separates true journalism from undocumented news sources.
The state of the traditional news media.
How corporations need to position themselves to be more authentic to support their brands.
How to deal with media in a crisis or generally under scrutiny by media.
What an investigative reporter might know - that you don't.
The trait your spokesperson needs to possess.
Your audience is broader than you think
9/11 news memories
What you don't know about the ratings of national newscasts in Canada and the US.
Kevin Newman can be found on Instagram at:
@kevinnewman
Visit SPEAKING OF MEDIA on Facebook:
https://www.facebook.com/MediaSpeaking
Join the SPEAKING OF MEDIA COMMUNICATOR'S DISCUSSION GROUP on Facebook
https://www.facebook.com/groups/419214615993269
See Speaking of Media on Instagram:
@speakingofmedia
https://www.instagram.com/speakingofmedia/
And join the conversation on Twitter at:
https://twitter.com/MediaSpeaking
Keith Marnoch is on LinkedIn:
https://www.linkedin.com/in/keith-marnoch/
Intro / extro Music courtesy of :
~~Roa Music~~
▶YouTube
https://www.youtube.com/RoaMusic
▶Spotify
https://open.spotify.com/artist/1ETpo...
▶Soundcloud
https://soundcloud.com/roa_music1031

Chapter

1. Intro (00:00:00)

2. How Kevin became a journalist - and Why (00:02:58)

3. An incredible Era of Misinformation (00:06:38)

4. Traditional News vs. Fringe Media (00:08:34)

5. How to improve the perception of Corporate Brands (00:09:29)

6. Why Media Response is Important for Organizations (00:11:17)

7. The Media Statement option (00:15:03)

8. The one Trait your Spokesperson needs to possess (00:16:41)

9. A Very Public Career (00:18:57)

10. A Canadian twist on US Network News (00:19:37)

11. 9/11 and Launching a new national newscast (00:21:57)

12. News vs. Opinion Networks (00:25:07)

13. TV News Ratings Tell a Story that's not often told (00:27:25)

14. Investing in Authentic Content can be a Game-Changer for Companies (00:29:09)

15. "A great story ... well-told. Period." (00:30:26)

16. Storytellers in search of a platform. (00:34:59)

17. Stories not Press Releases (00:36:33)

18. Episode Recap (00:38:56)