Leveraging Expert Commentary: with Carmi Levy, Technology Journalist

Speaking of Media ....with Keith Marnoch

Is there a way for you to develop a channel or opportunities for you to be seen as a media go-to expert; or even better, a pundit who can legitimately comment and provoke a story or discussion – based on the news of day that can benefit your overall comms goals??

What is the value of expert commentary? … and is your organization poised to leverage someone from within your ranks to create this subtle but potentially high-profile form of brand journalism.

In this episode we speak to Carmi Levy… the London, Ontario-based Tech analyst and journalist who created an avenue to become just such a go-to technology expert. His approach and success are based on years of building solid and valuable relationships. However - the process he developed is one that can be replicated if it makes sense for your business … but AGAIN it does rely upon a great deal of relationship building. And speaking of that... I am so pleased I have a relationship with Carmi that led to his willingness to come on the podcast and share with you his insider approach to garnering this type of media coverage when we recently spoke recently via Zoom….
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Chapter

1. Leveraging Expert Commentary: with Carmi Levy, Technology Journalist (00:00:00)

2. Intro (00:00:39)

3. Are you a Journalist or an Expert? (00:02:52)

4. What is your Process for Storytelling? (00:05:02)

5. Tech: A Highly Relatable Topic (00:08:05)

6. Social Media: The Great Enabler (00:11:13)

7. What does your day look liked? (00:13:02)

8. How can others Leverage Expert Commentary? (00:16:46)

9. How to establish an Expert Connection (00:19:54)

10. Expert Approaches to Avoid (00:24:04)

11. The Personal Downside of Commentary (00:26:07)

12. Idea Generation (00:28:51)

13. Essentials of Good Storytelling (00:29:45)

14. Wrap up (00:30:29)