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Phil Grieco, Sr Director of Brand Strategy, Monster Energy
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Phil Grieco, Senior Director of Brand Strategy for Monster Beverage, has a uniquely valuable perspective in sports marketing, because he’s seen the industry play out from all possible angles. He’s worked for properties like the NBA, agencies like Wasserman, and for brands like M/M Mars, GoPro, and (now) Monster Beverage. As you can imagine, with a background like that, our conversation covers a lot of ground. We discuss Monster’s incredible growth and the role sports played in it, the advantage challenger brands have over their legacy counterparts, the role that data plays in a company that’s accustomed to making gut decisions, and so much more.
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