Scott Hallenbeck: The Rise of Flag Football and USA Football's Plans for LA28

SportsTravel Podcast

Flag football being named to the 2028 Olympic program earlier this year completed an impressive rise for the sport. Having the sport in the Los Angeles Games is a massive win for the NFL in broadening its global reach. On the IOC’s part, having the NFL promoting the Olympics does the same in expanding its reach and marketing to fans of a sport who may have never bothered with the Games in the past. And having gender equality in flag football is a big reason why the IOC was open to the idea of the sport being on the program; more than half a dozen states have sanctioned girls’ flag football as a varsity sport. We talked with USA Football Chief Executive Officer and President Scott Hallenbeck about the sport’s inclusion into the Olympics, its rise among girls and female participants, and much more about the sport’s global reach.

See omnystudio.com/listener for privacy information.