138. Cut short the sales cycle with short-form video

Standout Business Show: Content Marketing, Personal Branding & Video Marketing Tips for B2B business leaders

When you have a service business it's just not as easy to sell your offer.
People want to know a lot more more about you.
They want to know who they'll be working with.
In order to buy, they need to feel like they want to spend time with you.
So, you need to show them who you are as much as you need to tell them about your offer.
You need to create a nurturing experience that helps them get to know you
so they'll feel like they're a good fit for your offer.
But, here's the golden nugget:
you can have a shorter nurturing experience
IF they feel like they already know you and trust you
by the time you're actually making your offer.

And the easiest way to do that is through video.
So, today I'm sharing a feed drop from Sarah Noel Block's podcast, The Tiny Marketing Show, where she interviewed me all about how to use short form video to build relationships with your followers.
We talked about how your nurturing experience with your followers can be a lot shorter because it's such a personal experience when you're watching a video

People see your personality.
You're building trust - because they see what you know, how you think & how you see the world.
And your teaching them how to solve their problem through your short-form videos

You can really reduce your sales cycle because you're quickly answering the questions in their minds like:

• "Do I want to hang out with this person??"
• "Do I believe that I'm going to get what they say I'm going to get?"

Because - they've already proven that to themselves - after watching your videos.
Episode Resources

Connect with with Sarah Block:
https://sarahnoelblock.com/standout
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Chapter

1. 138. Cut short the sales cycle with short-form video (00:00:00)

2. Short Form Video for Building Relationships (00:00:02)

3. Creating Conversational Video Content (00:05:48)

4. Video Content for Audience and Community (00:15:11)

5. Importance of Good Audio for Video (00:32:04)