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Standout Business Show: Content Marketing, Personal Branding & Video Marketing Tips for B2B business leaders
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112. The Problem With How-To Content with Robb Gilbear
Manage episode 372158003 series 2899136
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Are you guilty of commoditizing your brand by drowning your audience in 'how-to' content? It's time to stop playing it safe and holding yourself back from speaking up and standing out.
If you're selling higher ticket 1:1 coaching or consulting, be careful: 'cause there's a problem with "how-to" content.
And depending on how you do it, the clients you love to serve will struggle to connect with you if you make this big mistake.
What is the mistake and how do you avoid it?
Join this week's special guest, Robb Gilbear, as we break down the trap and what you need to do to avoid it.
Robb joined the show this week to shed light on how an overemphasis on information content can disconnect you from your audience.
In our conversation, we unraveled the nuances of crafting a content strategy that does more than just showcase your expertise.
Robb shares his insights on the importance of infusing your unique perspective and personality in your content and fostering meaningful relationships with your audience.
Stay tuned!!
Episode Resources
Connect with Robb Gilbear
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Chapter
1. 112. The Problem With How-To Content with Robb Gilbear (00:00:00)
2. The Problem With How to Content (00:00:03)
3. Attracting Clients and Challenging Limiting Beliefs (00:10:07)
4. Building Relationships and Avoiding Sales Pitches (00:16:44)
5. Link LinkedIn and Growth Habit (00:28:01)
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