Episode 714 | TRM not TAM, Acquiring a Competitor, and Finding a Developer Co-founder (A Rob Solo Adventure)

Startups For the Rest of Us

In episode 714, join Rob Walling for another solo adventure where he answers listener questions. He talks about what to expect when acquiring a competitor and how he might integrate their business. Rob also covers navigating HIPAA compliance as a bootstrapper, how to find a developer co-founder, and he explores the concept of Total Reachable Market (TRM).

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Topics we cover:

• 3:45 – How to navigate acquiring a competitor
• 6:34 – How to transition the newly acquired customers into your product
• 9:58 – HIPAA compliance for a bootstrapped MVP
• 13:07 – Total Addressable Market (TAM) vs. Total Reachable Market (TRM)
• 19:01 – How do I find a developer co-founder?
• 28:03 – Can I find data on SaaS app store spending?

Links from the Show:

• MicroConf Mastermind Program
• TinySeed
• MicroConf Connect
• The SaaS Playbook by Rob Walling
• Start Small Stay Small by Rob Walling

If you have questions about starting or scaling a software business that you’d like for us to cover, please submit your question for an upcoming episode. We’d love to hear from you!

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