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Soren Crabb - 1919 Distilling
Manage episode 289991913 series 2703270
Episode 35 – Legacy
Today we visit 1919 Distilling located in Tamaki Makarau rau, Aotearoa / New Zealand to speak with founder Soren Crabb
Soren’s early career comprised a navigator’s role with a cruise ship company, rotating 3 months on, 3 months off.
After an uneventful visit to Colorado during some well-earned leave, Soren encountered the notion of craft spirits for the first time. During the corresponding break a year later, Soren discovered that the number of distilleries, of all shapes and sizes, had ballooned from 3 to 33
With his interest piqued, and armed with a renewed sense of purpose, Soren took the decision to leave his job of 10 years, return to NZ, and embark on the epic adventure; craft spirits making.
He’s still very much a navigator at heart, plotting his course, looking ahead, at times going against the current, but always with a steady hand on the tiller.
4 years in, and the best is yet to come for one of Aotearoa's finest
Sit back, relax, and enjoy Soren describing his story and the 1919 Distilling narrative.
0:00 - Welcome -
0:42 – Show reel -
03:22 – Distillery visits are go -
10:00 – Selling the world’s smallest batch -
14:27 – Research and Development -
17:36 – Soren’s view of the 3 cash drivers -
19:47 – Darkest hour; NZ has shut down -
23:05 – Branding challenges and Distribution -
29:20 – 4 years in, biggest challenge -
34:32 – The Kiwiana range -
41:10 – Future plans -
44:36 – Plotting against the COVID tide
46:48 – Soren’s 5 tips
53:36 – Glamorous? Yeah …right…
55:07 – 10Sixty and closing remarks
Be bold. Enjoy yourself. Let’s create a new gin narrative.
Still Magic paperback, digital and audio copies available from your favourite online stores
Additional Podcast Reference Links
1919 Distilling website
Soren Crabb contact
Host: Marcel Thompson
@stillmagicway contact@stillmagic.net
Guest contributor: Soren Crabb
Voiceovers: Jules Brooke.
Contact here Jules Brooke
Editor: Dave Stokes.
Contact here Author2Audio
All Rights Reserved
40 episode
Manage episode 289991913 series 2703270
Episode 35 – Legacy
Today we visit 1919 Distilling located in Tamaki Makarau rau, Aotearoa / New Zealand to speak with founder Soren Crabb
Soren’s early career comprised a navigator’s role with a cruise ship company, rotating 3 months on, 3 months off.
After an uneventful visit to Colorado during some well-earned leave, Soren encountered the notion of craft spirits for the first time. During the corresponding break a year later, Soren discovered that the number of distilleries, of all shapes and sizes, had ballooned from 3 to 33
With his interest piqued, and armed with a renewed sense of purpose, Soren took the decision to leave his job of 10 years, return to NZ, and embark on the epic adventure; craft spirits making.
He’s still very much a navigator at heart, plotting his course, looking ahead, at times going against the current, but always with a steady hand on the tiller.
4 years in, and the best is yet to come for one of Aotearoa's finest
Sit back, relax, and enjoy Soren describing his story and the 1919 Distilling narrative.
0:00 - Welcome -
0:42 – Show reel -
03:22 – Distillery visits are go -
10:00 – Selling the world’s smallest batch -
14:27 – Research and Development -
17:36 – Soren’s view of the 3 cash drivers -
19:47 – Darkest hour; NZ has shut down -
23:05 – Branding challenges and Distribution -
29:20 – 4 years in, biggest challenge -
34:32 – The Kiwiana range -
41:10 – Future plans -
44:36 – Plotting against the COVID tide
46:48 – Soren’s 5 tips
53:36 – Glamorous? Yeah …right…
55:07 – 10Sixty and closing remarks
Be bold. Enjoy yourself. Let’s create a new gin narrative.
Still Magic paperback, digital and audio copies available from your favourite online stores
Additional Podcast Reference Links
1919 Distilling website
Soren Crabb contact
Host: Marcel Thompson
@stillmagicway contact@stillmagic.net
Guest contributor: Soren Crabb
Voiceovers: Jules Brooke.
Contact here Jules Brooke
Editor: Dave Stokes.
Contact here Author2Audio
All Rights Reserved
40 episode
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