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B2B Influencer Marketing with Christina Le: Budgeting, Rates, and Relationship Building | Ep 10

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Manage episode 418165507 series 3554370
Konten disediakan oleh Brianna Doe. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh Brianna Doe atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.

In this episode of Stop the Scroll, host Brianna Doe interviews social media strategist Christina Le about influencer marketing, specifically around budgeting and getting fair compensation. They discuss the differences between influencer marketing and creator marketing, strategies for negotiating rates, and building strong partnerships between brands and creators.
=================================================================
Best Moments:
(02:50) The challenges of determining budgets and rates for influencer campaigns, especially in B2B
(05:38) Research strategies to benchmark pricing, such as asking creators directly what they charge
(09:59) The differences between influencer marketing and creator marketing
(13:04) Why some influencer campaigns succeed while others flop, even with similar metrics
(17:30) The importance of relationship building between brands and creators
(22:25) Ensuring women creators are paid fairly compared to men
=================================================================
Guest Bio:

Christina Le is a social media strategist and content creator with over 8 years of experience, partnering with many of the leading brands in social. She has been the first dedicated social media hire for 5 companies, including 3 early-stage SaaS startups.
=================================================================
From Me, Bri:
If this podcast is influencing the way you think about marketing campaigns and influencer marketing, PLEASE go rate and review Stop The Scroll.
This helps us bring on even better guests, land sponsors that help us to upgrade the podcast, and CLIMB THE CHARTS!

  continue reading

16 episode

Artwork
iconBagikan
 
Manage episode 418165507 series 3554370
Konten disediakan oleh Brianna Doe. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh Brianna Doe atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.

In this episode of Stop the Scroll, host Brianna Doe interviews social media strategist Christina Le about influencer marketing, specifically around budgeting and getting fair compensation. They discuss the differences between influencer marketing and creator marketing, strategies for negotiating rates, and building strong partnerships between brands and creators.
=================================================================
Best Moments:
(02:50) The challenges of determining budgets and rates for influencer campaigns, especially in B2B
(05:38) Research strategies to benchmark pricing, such as asking creators directly what they charge
(09:59) The differences between influencer marketing and creator marketing
(13:04) Why some influencer campaigns succeed while others flop, even with similar metrics
(17:30) The importance of relationship building between brands and creators
(22:25) Ensuring women creators are paid fairly compared to men
=================================================================
Guest Bio:

Christina Le is a social media strategist and content creator with over 8 years of experience, partnering with many of the leading brands in social. She has been the first dedicated social media hire for 5 companies, including 3 early-stage SaaS startups.
=================================================================
From Me, Bri:
If this podcast is influencing the way you think about marketing campaigns and influencer marketing, PLEASE go rate and review Stop The Scroll.
This helps us bring on even better guests, land sponsors that help us to upgrade the podcast, and CLIMB THE CHARTS!

  continue reading

16 episode

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