026. Multiply Your Content, Multiply Your Income w/ Shelly Saves The Day
Manage episode 327737073 series 3010846
As creators, it’s easy to focus on creating content and to hope and pray for views, subscribers, and money. It’s a terrible business model.
If we really want to achieve the income and the impact that we know is possible, we’ve gotta play a bigger game.
Shelly Saves the Day began in the world of computer programming and expanded to manage projects and teams at Amazon, Google, and TubeBuddy.
She is a speaker, creator, and coach who specializes in helping creators to share what they love with the world through video and to make money doing it. For that to happen, we have to multiply our content and our income without going crazy in the process. Start taking notes, and start imagining what’s possible for you in this conversation with Shelly Saves the Day.
🖥 Connect with Shelly: https://shellysavestheday.com/
📹Shelly on YouTube: https://www.youtube.com/channel/UC38J-aPD-0BZ5GMWg-HWEag
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RESOURCES
TubeBuddy: https://www.tubebuddy.com/
Shelly’s Monthly Revenue Report for March 2022: https://www.youtube.com/watch?v=5yKxhwo_drk
Dan Currier Episode: https://www.audible.com/pd/019-Using-Your-Creativity-to-Create-Your-Freedom-w-Dan-Currier-Podcast/B09VXN36LK
iMovieMadeEasy: http://www.imoviemadeeasy.com
Descript: https://www.descript.com/
Jarvis, now called Jasper: https://www.jasper.ai/
SHOW NOTES
00:00 Building your income pie
01:38 Shelly’s road to content creator
04:35 Technical Program Managers and Producers
07:38 Gender disparity on technical and content platforms
09:39 Shelly’s journey to TubeBuddy
13:05 Jeff’s journey learning about gender and racial privilege
14:57 The need for an income pie
16:20 The dangers of only one income stream
17:11 How to build your income pie
18:52 Shelly’s income pie
20:31 The power of the Amazon Influencer Program
24:11 How to think about getting more income streams
25:25 When should you create a course?
28:45 The power of repurposing content
29:30 Strategies for repurposing content on multiple platforms
32:00 Super Tool: Descript
34:26 Define success by the right metric for YOU
36:59 How to use content to speed up business tasks
38:11 How to build affiliate marketing and create sponsorship opportunities
40:06 Shelly's latest content creation projects
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42 episode