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32. Overcoming Objections
Manage episode 228718644 series 1744517
Alternate title: Values, Alignment, and Customer Questions
Marketing is about aligning your product or service with the values of your customers, then helping them overcome the objections they might have about purchasing the product or service.
There are three steps to start overcoming your potential customers' objections:
- Align your product or service with values
- Align those values with the right customers
- Answer the most common questions that come up between the first contact with your brand, and the point of sale
Links:
HBR article on the elements of value
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Does trying to grow and market your social enterprise overwhelm you? Strategy Made Simple offers coaching to help social entrepreneurs develop marketing systems so they can market with confidence and grow their impact. For more information, please email Matthew@StrategyMadeSimple.ca
Do you have any comments about this episode? Please tweet @MatthewRempel and I will respond as soon as possible.
Listen/Read on StrategyMadeSimple.ca
Strategy Made Simple: Keep it Simple
72 episode
Manage episode 228718644 series 1744517
Alternate title: Values, Alignment, and Customer Questions
Marketing is about aligning your product or service with the values of your customers, then helping them overcome the objections they might have about purchasing the product or service.
There are three steps to start overcoming your potential customers' objections:
- Align your product or service with values
- Align those values with the right customers
- Answer the most common questions that come up between the first contact with your brand, and the point of sale
Links:
HBR article on the elements of value
---
Does trying to grow and market your social enterprise overwhelm you? Strategy Made Simple offers coaching to help social entrepreneurs develop marketing systems so they can market with confidence and grow their impact. For more information, please email Matthew@StrategyMadeSimple.ca
Do you have any comments about this episode? Please tweet @MatthewRempel and I will respond as soon as possible.
Listen/Read on StrategyMadeSimple.ca
Strategy Made Simple: Keep it Simple
72 episode
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