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Reimagine Brands with Allen Adamson | Strategy Sessions Podcast

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Manage episode 440673188 series 3247906
Konten disediakan oleh Andi Jarvis. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh Andi Jarvis atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.

Allen Adamson is an industry expert in all disciplines of branding. He has worked with a broad spectrum of consumer and corporate businesses in industries ranging from packaged goods and technology to health care, financial services, hospitality, and entertainment.

In this episode we discuss:

  • Why Skype died
  • The joy of a 1 page document
  • Switching from client to agency side
  • HBO’s great approach to working with interns
  • Why diversity is important and why we need to think beyond optimisation
  • The lessons we learn from talking to customers
  • How Ford changed how they think
  • The lessons from Apple’s Genius Bar
  • How to spot problems in business
  • What we learn teaching students

Find all the show notes, including Allen's contact details, on the main episode page.

  continue reading

92 episode

Artwork
iconBagikan
 
Manage episode 440673188 series 3247906
Konten disediakan oleh Andi Jarvis. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh Andi Jarvis atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.

Allen Adamson is an industry expert in all disciplines of branding. He has worked with a broad spectrum of consumer and corporate businesses in industries ranging from packaged goods and technology to health care, financial services, hospitality, and entertainment.

In this episode we discuss:

  • Why Skype died
  • The joy of a 1 page document
  • Switching from client to agency side
  • HBO’s great approach to working with interns
  • Why diversity is important and why we need to think beyond optimisation
  • The lessons we learn from talking to customers
  • How Ford changed how they think
  • The lessons from Apple’s Genius Bar
  • How to spot problems in business
  • What we learn teaching students

Find all the show notes, including Allen's contact details, on the main episode page.

  continue reading

92 episode

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