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Konten disediakan oleh SportsPro. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh SportsPro atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.
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From the NFL to rodeo... how AI can super serve fans

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Manage episode 439289114 series 2996358
Konten disediakan oleh SportsPro. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh SportsPro atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.

In a social media driven world fans are demanding more content, the value of video highlights has reportedly grown 101% over the last five years. On this episode of StreamTime Sports co-hosts Nick Meacham and Chris Stone are joined by Ross Tanner, senior vice president at Magnifi to discuss the role of social media and the power of AI to monetise sports content.

Key Points:

  • How valuable are non-live rights content and highlights?
  • What bottlenecks do sports organisations face creating content at scale?
  • How is AI enhancing production and creating monetisation opportunities for highlights?
  • How can organisations of all sizes leverage AI?
  • Why are highlights so impactful for driving engagement?
  continue reading

161 episode

Artwork
iconBagikan
 
Manage episode 439289114 series 2996358
Konten disediakan oleh SportsPro. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh SportsPro atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.

In a social media driven world fans are demanding more content, the value of video highlights has reportedly grown 101% over the last five years. On this episode of StreamTime Sports co-hosts Nick Meacham and Chris Stone are joined by Ross Tanner, senior vice president at Magnifi to discuss the role of social media and the power of AI to monetise sports content.

Key Points:

  • How valuable are non-live rights content and highlights?
  • What bottlenecks do sports organisations face creating content at scale?
  • How is AI enhancing production and creating monetisation opportunities for highlights?
  • How can organisations of all sizes leverage AI?
  • Why are highlights so impactful for driving engagement?
  continue reading

161 episode

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