Episode 80: How to Stand Out in a Crowded Marketplace with Emma Schermer Tamir

Stronger Sales Teams with Ben Wright

In this episode of Stronger Sales Teams, Ben Wright speaks with Emma Schermer Tamir about the complexities of distinguishing oneself in a crowded marketplace, with a particular focus on the bustling e-commerce and Amazon sectors. Emma, joining the discussion from the sweltering heat of Las Vegas, shares her extensive expertise, providing practical strategies for sales leaders seeking to improve their teams’ effectiveness.

About the Guest:

Emma Schermer Tamir is a distinguished entrepreneur and a recognised authority in the e-commerce and Amazon sectors. She co-manages an e-commerce marketing agency, Marketing by Emma, which focuses on empowering businesses to succeed on Amazon. With extensive experience aiding over 2,000 businesses, Emma is adept in marketing, e-commerce, and branding strategies. Additionally, she is a prolific speaker and author currently working on a book that delves into her field of expertise.

Key Takeaways:

• Sales, marketing, and branding should not be siloed but closely aligned to ensure a cohesive strategy that effectively attracts and converts the right customers.
• Developing detailed customer avatars is essential for understanding and targeting your audience, leading to more effective marketing and higher conversion rates.
• Shifting the brand story to focus on the customer rather than the company can build trust and foster stronger relationships, driving long-term success.
• Establishing authority in your industry, through consistent presence and engagement, can be a powerful tool for driving sales and building lasting connections.
• Utilising feedback from sales to inform branding and marketing strategies ensures continuous improvement and relevance in a rapidly changing marketplace.

Time Stamp:

0:00 Intro

0:55 Guest Introduction

2:51 About the Guest

4:54 Sales, Marketing, and Branding Standing Out

9:29 Getting Ideal Customers

14:41 Being the Obvious Choice in the Target Market

20:01 Standing Out in a Crowded Market Place

23:23 Guest Socials

24:08 Outro

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